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  • Writer's pictureJessica Gibson

The Very Best Salesforce Experience Cloud Features

Salesforce Experience Cloud (previously known as Salesforce Community Cloud) is an exceptional platform to create, nurture, and manage engagement with partners and employees. In today's experience-driven world, Salesforce Experience Cloud facilitates swift movement of business workflows online via portals, websites, online shops, forums, and mobile app development.

An Integrated Experience Across Clouds

One of the biggest advantages of Salesforce Experience Cloud is that it helps organizations drive consistent and immersive brand experiences across channels. Furthermore, it easily integrates with other Salesforce Clouds such as Service Cloud, Sales Cloud, Marketing Cloud, etc. This helps organizations easily and efficiently streamline every aspect of their business.

The advantages of Salesforce Experience Cloud don’t end there! Organizations can integrate data from both Salesforce itself and non-Salesforce systems to empower and enrich unique and personalized customer journeys. The wide range of experiences can range from support portals, knowledge or document sharing sites, customer portals, or peer-to-peer self-help communities. Organizations can even build custom business processes, including rebate processing, new account registration, warranty registration, loan applications, bulk sales, and more.

Branding and Customization with Experience Builder

Organizations and individuals are at complete liberty to select an out-of-the-box template in Experience Builder Salesforce to create any experience – whether you’re trying to build a partner portal, site, customer support site, or something else entirely. Moreover, you can even customize each experience based on specific custom design requirements without any code.

Experience builder can also be leveraged to add and customize pages as intuitively and easily as with any other website builder. Additionally, color schemes can be automatically generated by uploading the corporate logo for an attractive cohesive feel.

Personalization and Audiences

If your organization offers multiple products in different regions, you can easily provide each audience with a completely different viewing experience. From webpages to interactive components and messaging to navigation menus, you can tailor how you’re communicating to each different type of user.

Out-of-the-box Third-Party Apps

Salesforce Experience Cloud is built on the powerful and seamless Salesforce Platform. This means it is extremely easy for you to extend the functionalities of your communities with thousands of third-party apps available through Salesforce AppExchange (like Event Management). Employees, partners, and customers can find and share information as well as collaborate and communicate with each other.

All in all, Salesforce Experience Cloud can be described as an innovative and out-of-the-box solution that can be effectively applied to a wide range of business scenarios. At Cloud Journey Consulting Group, we have a team of dedicated and experienced Salesforce Experience Cloud experts who have successfully worked on small and big projects with organizations across multiple segments and industries.

Discover how Experience Cloud works with Marketing Cloud and Commerce Cloud when it comes to personalizing customer experiences or learn more about Experience Cloud by reaching out to us. Call or email us now for us to help you with Salesforce Experience Cloud Implementation or Salesforce Experience Cloud Consultancy.

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