• Jessica Gibson

Five Reasons You Should Be Using Salesforce Native Apps

Updated: Mar 10

With a following of over 150,000 customers, it’s no wonder Salesforce has been the industry pioneer and global leader in the CRM space for years. With an offering of so many different solutions to organize, streamline and enhance every aspect of the business process, it’s hard to imagine a solution better suited for the needs of any business. However, with such adaptability comes complexity and for that we can leverage third-party applications known in ecosphere as Salesforce Native Apps.


What Are Salesforce Native Apps?

Native Salesforce apps are developed using the seamless and powerful Salesforce Lightning Platform. Generally, Salesforce native apps don't make use of any code other than Apex, Visualforce, or Lighting Components. Furthermore, they don't require a separate Salesforce integration using APIs. The best thing is that you can experience a seamless and consistent experience with your CRM off the shelf. In short, native apps cannot run without Salesforce.


Furthermore, all of the data from Salesforce native apps is stored within your Salesforce instance that means you don't have to ever worry about extra security, and Salesforce native apps work with custom and standard objects when it comes to interacting with Salesforce and other apps. No additional proprietary APIs are required by Salesforce native apps. In case a native app has a proprietary API, it will be limited in its overall ability to integrate.


Where To Find Salesforce Apps?

You can visit Salesforce AppExchange, which is the world’s leading enterprise marketplace. The AppExchange has more than 5,000 apps that have been installed approx. 10 million times to help customers utilize the most pertinent of the Salesforce CRM solution for each use case. On top of the apps, you can also access Bolt Solutions, Lightning Data, Flow Solutions, certified Consultants, and Components on AppExchange. It’s a lot – so don’t feel discouraged if you find it overwhelming at times to differentiate between the applications and choose the right one for your organization and requirements. Be specific if you're looking for one solution, or try searching for a Managed Support Partner if your needs are unfocused.


Why Salesforce Native Apps are a Great Idea

Salesforce Native Apps allow you to harness the power of Salesforce without having to reinvent the wheel so you can invest your team’s resources elsewhere. Here a just a few of the benefits provided by Salesforce Native Apps.

  1. Flexibility and Customization: Salesforce Native Apps give you a lot of flexibility when it comes to customizing the app(s) to match the specific requirements of your organization. For instance, if you want to add additional workflow rules, triggers, or custom fields in your native Salesforce project management app, you can leverage a straightforward process through basic Salesforce configuration. In addition to this, the user experience of Salesforce native apps usually resembles the interface of the Salesforce platform. This means that users don't have to spend countless hours on how to navigate the new app.

  2. Security: All apps appearing on the Salesforce AppExchange support the highest levels of best practices and security in the industry. They are rigorously tested and native app data follows the existing stringent security settings and sharing rules within Salesforce. And given the fact that most of the world's most successful and reputed Fortune 100 companies trust their data in Salesforce means your data is in safe hands.

  3. Real-Time and Accurate Data: A seamless real-time experience is offered by Salesforce-native solutions to manage your data. Irrespective of what task you're trying to achieve with Salesforce native apps, you can always be assured of the fact that all of your data is up-to-date, accurate, and perfectly synced with Salesforce. This is of paramount importance, especially when you are dealing with dashboards and reports. With Salesforce native apps, it takes less time to access and mine the data for report generation and it is extremely easy to customize your dashboards and reports.

  4. Focus on Salesforce and Automated Upgrades: One of the biggest advantages of Salesforce native apps is that they are created specifically for Salesforce. This also means that your Salesforce products are regularly nurtured through a culture of continuous innovation as evident from Salesforce's three major platform updates every year – Spring, Summer, and Winter.

  5. Reliability, Performance, and Scalability: For years, Salesforce has managed to deliver exceptional reliability of 99.9% with its superlative infrastructure. Salesforce also provides a publicly available web page where it offers real-time, transparent information on system performance and security.

The decision to place your trust on a Salesforce native app is undoubtedly a no-brainer. After all, Salesforce native apps provide you with the security, reliability, and flexibility straight from the Salesforce experts themselves. Discover how you can leverage Salesforce native apps to work faster, smarter and better.


Cloud Journey Consulting Group is a verified Salesforce Partner available through the Salesforce AppExchange. Our team of certified Salesforce CRM experts would be happy to help you with Salesforce Implementation, Salesforce Consultancy, Managed Support Services, and Salesforce Add-ons and Specialty Product Consulting. Call +1 (972) 914 7077 or email us at contact@cloudjourneygroup.com. Choose Cloud Journey Consulting Group now!

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