As I gear up for my fifth Dreamforce, I reflect on what makes this event unique and how best to navigate it. Over the years, I’ve learned something from my experiences and the seasoned veterans on my team; some still hold onto Dreamforce swag from the early days when “Salesforce.com” was printed on everything. With this guide, I hope to pass on some of that hard-earned wisdom to help you make the most of your Dreamforce 2024 experience.
1. Prepare Your Agenda Ahead of Time
Dreamforce is a massive event with countless sessions, workshops, and keynotes. It’s crucial to plan your agenda. Identify the sessions that align most closely with your goals and interests and leave some flexibility for networking and exploring unexpected opportunities. Utilizing the Dreamforce mobile app can help you stay organized and avoid missing any must-attend events.
2. Comfort is Key
Comfort should be a priority. The Moscone Center’s extensive layout requires attendees to walk quite a bit. Wearing comfortable shoes is essential; dressing in layers will help you adapt to San Francisco’s unpredictable weather. Aim for attire that balances professionalism with comfort.
3. Leverage the Power of Networking
Dreamforce is as much about connections as it is about content. Bring plenty of business cards and use LinkedIn’s “Nearby” feature to connect with fellow attendees. Networking events, happy hours, and informal meetups offer excellent opportunities to build meaningful professional relationships.
4. Stay Charged—Literally
Given the heavy use of mobile devices throughout the event, a portable charger is necessary. Keeping your devices charged will ensure you can capture critical moments, follow up on leads, and stay connected throughout the day.
5. Explore the Expo Hall Strategically
The Expo Hall is packed with vendors showcasing the latest innovations. Approach it with a strategy—focus on key partners and solutions that align with your objectives and leave time to explore new ideas. This balanced approach can help uncover unexpected opportunities.
6. Take Time for Self-Care
The intensity of Dreamforce can be overwhelming—schedule breaks throughout the day to stay energized. Hydrate regularly, eat well, and take moments to step outside for fresh air. A well-paced approach will help maintain your focus and enjoyment.
7. Make the Most of San Francisco
Beyond the conference, San Francisco has much to offer. Explore the city’s iconic landmarks or enjoy a meal at one of its renowned restaurants. This can be a refreshing break from the hustle and bustle of the event.
8. Look for Partner Happy Hours, Parties, and Networking Events
Many partners, including SIs, ISVs, and recruiters, host happy hours, parties, and networking events during Dreamforce. These events are often public and can be easily found through a quick Google search or larger blogs like SalesforceBen’s guide. They’re great places to meet fellow Salesforce experts, customers, and solution providers while having fun.
9. Join Us at Fogo de Chão
Certinia, in partnership with Cloud Journey Group, will be hosting customers and interested individuals at Fogo de Chão, just a 5-minute walk from the Moscone Center at 201 Third St, Suite 100, San Francisco, CA 94103. This gathering will take place on Tuesday and Wednesday, providing an excellent opportunity to network, enjoy a fantastic meal, and discuss the latest in Salesforce. Sign up here to join us!
10. Follow Up After the Event
The relationships and connections formed at Dreamforce are invaluable. Ensure you follow up promptly with new contacts, whether through LinkedIn or email, to solidify these connections and explore potential opportunities.
P.S. Have Fun!
Dreamforce is more than just a conference; it’s a celebration of the Salesforce community. Embrace the experience, learn as much as you can, and enjoy the camaraderie. The energy and enthusiasm are contagious, making Dreamforce an event like no other.
Ready for Dreamforce 2024?
Cloud Journey Group certainly is. We look forward to seeing you there—whether in the sessions, at the Expo Hall, or over at Fogo de Chão. Let’s make this year’s Dreamforce one to remember!
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