Customer relationships are absolutely critical to the growth of every organization. Each relationship needs to be carefully cultivated, honest and continually engaging, but also managed as effectively and efficiently as possible. That breeds a problem since you typical forego quality when chasing quantity and vice-versa. A CRM can help to eliminate those gaps and ensure that you’re not compromising one for the other, but such systems can be costly and may seem out of reach for small to medium businesses. There is a strong case to be made, however, that the benefits and long-term savings outweigh the initial investment.
Let’s dive into how CRM software can help you reduce costs for your business and increase profits:
1. Improvements to your Bottom Line
The introduction of a powerful CRM platform such as Salesforce has been shown to produce exceptional results and this includes direct and massive improvements to the bottom line of the organization.
According to a Salesforce Relationship Survey, a CRM can improve:
Faster decision-making by up to 38%
Customer Satisfaction by up to 35%
Lead conversion by up to 30%
Sales productivity by up to 30%
Sales by up to 30%
Revenue by up to 25%
2. Identify and Categorize Leads
The Salesforce CRM can help you accurately and effortlessly identify, add, and categorize new leads. By focusing on the right leads, your sales team can prioritize their day and their outreach efforts to help them close more and better deals. On the other hand, your marketing team is better able to identify and act on the prospects that require more nurturing to become quality leads. All in all, you can trust the Salesforce CRM to provide your sales and marketing teams with the tools they need to focus their energy on the most fruitful leads.
3. Increase Referrals from Existing Customers
Salesforce CRM solutions can be leveraged to identify customers and their expectations, their preferences, and buying behavior. This information can be utilized to gain a clear and complete understanding of cross-selling and up-selling opportunities so your organization can win new and more business from existing customers. Inherently, in gaining this level of information, your team is in a better position to provide better customer service and a more pleasant customer experience. Happy customers are more likely to make recommendations and become repeat customers – hopefully throughout their lifetime.
4. Provide Better Customer Support
Today's tech-savvy demand, expect, and deserve fast and personalized support 24/7/365. This is where a powerful CRM like Salesforce can help your organization become attentive to the evolving requirements or suggestions, requests, feedback, and complaints to provide the best customer service to the customers. Moreover, Salesforce CRM Solutions can be leveraged to gain a clear and complete understanding and a 360-degree view of customers to know about their preferences, requirements, expectations, interests, etc. to offer them personalized attention and service.
5. Improve Products and Services
A good CRM will help you effortlessly collect information from multiple sources with just a few clicks across your organization and beyond. This will help you access unprecedented and invaluable insights into what your customers are expecting, what they are saying, and how your customers feel about your organization. The collected information can be analyzed and interpreted to improve what you offer, identify gaps if any, spot problems early, and offer remedial solutions.
Want to know how cloud-based CRM systems like Salesforce can help your organization bring together all your customer information in an easy-to-use, integrated, and single customer-centric platform to drive your business’s success? Call or contact us now at Cloud Journey Consulting Group.